Four iPad 2 models were used to shoot the video for “NEED,” by Eddy. Even though the iPad 2 isn’t what you’d call a “professional video camera,” it can shoot HD video at 720p. Recording the music video took around five hours, and editing took 12. As Remedy Films notes:
We knew it wasn’t designed as a professional videocamera in the slightest, so we would be stuck with whatever results we got. We probably shouldn’t have filmed in a dark setting, but it actually worked well in a “party” environment, plus it fit the song perfectly! We still treated the cameras as “professional cameras.” we had one mounted to a steadicam rig, one was on a Kessler Crane Cineslider, and the other one was on a DIY hand held rig. The fourth iPad was held by Eddy for a few shots of her singing and dancing.
2010’s Sir Mix-A-Lot?