Kenzo Power

Kenzo Power by Kenzo, which rhymes with Kenzo Flower no doubt for harmonizing branding purposes, is destined to be the masculine counterpart to their best-seller feminine scent created by Alberto Morillas in 2000. Like its predecessor, the upcoming Power to be launched in August 2008, takes as source of inspiration the imagined scent of a flower.

In the case of Kenzo Flower what served as support for poetic license was a scentless red poppy dear to the heart of designer Kenzo; in the case of Kenzo Power the fictionalized floral reference dissolves further into the vagueness of a non-entity just described as an “imaginary flower.”

Olivier Polge is the perfumer behind Kenzo Power. He is also the creator of Dior Homme, Guerlain Cuir Beluga, Dior Pure Poison, Victor & Rolf Flowerbomb, among others. More info at MimiMimiFrouFrou.com. About $55 for the 2 Oz.

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